H2WMA President Hal Halliday Presents “How Strategy And Planning Can Make Your Marketing Tactics Successful” For The Midwest Manufacturers’ Association

H2WMA’s President Greg “Hal” Halliday recently presented on the topic “How Strategy And Planning Can Make Your Marketing Tactics Successful” during session seven of the Midwest Manufacturers’ Association’s AMFA/CMMA/TSMA Marketing for Manufacturers Webinar Series. Throughout the presentation, Halliday shared advice and tips about building strong brands for manufacturers, distributors and other B2B businesses.

A few of the topics included in Halliday’s presentation include strategy-first branding, the importance of identifying target audiences and some of the keys to successful messaging. He also focuses on how effective strategic planning can provide a business with a unique position in the mind of its customers. Most importantly, Halliday explains how to put it all together into a successful plan.

The webinar was recorded and you can watch it here, free of charge: