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Don’t Count On Osmosis For Employee Training

Formally investing in employee training pays off. These programs leave less to chance and result in better workers than the “osmosis approach.” It’s true that effective training costs money, but so does pretty much anything that benefits your business.

Do You Know How Engaging Your Social Media Is?

All social media content is judged based on a somewhat nebulous concept known as “engagement.” Hypothetically, it’s a measure of how much your followers are interested in the things you post on platforms like LinkedIn, Facebook, Twitter and Instagram. In practice, engagement can be harder to pin down.

It’s Easier Than You Think To Use Emerging Media To Promote Your Brand

Remember when newspaper, radio and TV were on top of the media world? Remember when direct mail and personal sales calls were the only real options for business to business communication? It seems like it was only a few years ago this was the case, but here are a few startling facts for you.