Use Company Secrets To Engage New Prospects

If you lead the sales effort for your company, you’re often trying to start conversations with prospects who you’ve never met in-person. Making those connections over the past couple of months without face time at trade events, trade shows or drop-ins has been twice as hard. How can you convince people to be interested in your company, let alone take your cold call?

If you want a prospect to be interested in talking with you, start telling secrets.

I’m not talking about sharing private information or violating someone’s confidence. I’m talking about the valuable knowledge your company has but would never share on its website (out of fear that your competitors will see it).

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About The Author

Greg “Hal” Halliday is Anchor’s managing partner and also serves as an account manager, putting 25 years of sales and marketing experience to work for Anchor’s clients. Originally from a small town in southeast Minnesota, Hal is a graduate of the University of Minnesota, Duluth with a degree in business and an emphasis in marketing. He also serves as the president of the Highway 2 West Manufacturer’s Association.