Most businesses spend a lot of their resources on outbound communication like email blasts, magazine ads, postcards, websites and even social media. They use these platforms to tell their story, which is an important part of building a brand. But it can be tempting to focus entirely on looking out – after all, that’s where new customers are, right? Yes and no. While your outbound messages reach many possible leads, some of the best new business prospects are searching out your website and social media platforms on their own.
The State of Manufacturing is the most comprehensive survey of Minnesota’s manufacturers. It will reveal their perceptions and opinions on the economy and other major issues impacting business. Come and hear this year’s survey results and honor the contributions of our region’s manufacturers to our economy.
If you’re looking for a career in a growing industry that pays more and requires less time in school, then manufacturing might be a good fit. That’s the message of local leaders in the industry who are working to recruit young employees and students for careers in manufacturing, a field that provides employment to nearly half a million Minnesotans.